Archive for December, 2009

PostHeaderIcon Green Roof

Green Roof

Saving Money and the Environment, One Bag at a Time

With the current economic problems, hopefully more people are interested in saving money and recycling. Businesses are always interested in keeping the customers they have and getting new ones.

The cost of fuel has been big in the news for years but, when compared to plastics, it’s a small percentage of petrochemical use. Saving on the use of petrochemicals for making plastics can extend the timeframe before peak oil and lower the price of fuels.

Most grocery stores offer a five cent per bag discount if you bring in your bags. You can do that in a variety of ways. One is by taking the old plastic bags back and another is using cloth bags, which can often be purchased at the store. Usually, grocers will sell cloth bags with their advertising on them at their cost, which is cheaper than an equivalent type bag can be purchased elsewhere. By doing that, the grocer gets their investment back and advertisement as well. If your grocer doesn’t have a program of that type, tell them about the advertising value and mention that you take your bags everywhere, including their competitor’s store.

If you don’t want to spend the money on cloth bags, reuse your old plastic ones. Plastic bags aren’t as durable as cloth and it’s a good practice to double bag when using a plastic bag more than once or twice.

We’ve found cloth bags to be a good investment. Most of our bags are almost twenty years old. If we save two cents a bag and buy ten bags of groceries, and do that five times a month, we’ve saved a dollar a month. That doesn’t sound like much but our cloth bags paid for themselves the first year, with the last eighteen plus years being pure savings.

Tying the bags off keeps the goods inside from spilling all over the trunk on the way home. But, tying them off presents another problem. Getting them untied, especially the plastic bags, can be difficult if not impossible. Most people consider it not worth the effort and rip them apart. There’s a simple answer to that problem. Since a picture is worth a thousand words, I have a brief slide show that explains the process. Once the bags are tied in the manner I show in the pictures, they untie easily and can be used over and over.

Since a picture is worth a thousand words, I have put together a slide show tutorial. You can access the slide show by going to the URL in the resource box.

Helpful health, how-to, travel and automotive information can be accessed by going to

PostHeaderIcon Climate Modeling Proves Global Warming, a Global Warming Alarmist Recently Noted

Climate Modeling Proves Global Warming, a Global Warming Alarmist Recently Noted

Many folks have taken to Global Warming, which by definition means the planet is warming due to CO2 from man-made emissions. If the planet were warming from any other source, it would be by definition called climate change. Unfortunately for the Global Warming evangelists the planet may not be warming, in fact, as of late the solar minimum is at a record low, and the planet is cooling.

Still, the believers in this doom and gloom scenario say that Climate Computer Modeling proves it. Oh, really, because as it stands humans wrote those computer models and the algorithms that generate these futurist prediction. In fact, one of the biggest issues with the climate modeling is they keep re-adjusting them to get the desired resultant. There is something seriously fishy about that.

Personally, I do not like pollution, land, sea or air, or even all that space debris up there. That’s just proof of inefficiency, which is not worthy of human potential or intellect. But, computer modeling is only as good as the program and data. Garbage in = garbage out.

If reduction of pollution, let’s say CO2 is the goal then let’s dump the scientific pretendism and get real; let’s just say that the human race has agreed to reduce greenhouse gases on the planet caused from mankind and then start doing it. But to hold this Global Warming doomsday theory out as real is really not helping anyone. In fact, we are liable to change our entire civilization’s infrastructure for no reason whatsoever.

Because the reality is that the Earth’s atmosphere and ambient surface temperatures heat up and cool in cycles and they have for billions of years, and there is nothing that mankind presently can do about that. Think on it.

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance;

Technologies For New energy

PostHeaderIcon Clean Landfills

Clean Landfills

We’ve all read the stories about how municipal water systems in the United States are contaminated with toxins such as  lead, mercury, copper and even bacteria. In some parts of the country, stories of raw sewage leaks into fresh water supplies have made the news. And, people have reacted by drinking expensive bottled water as a supposedly healthier alternative to ordinary, inexpensive tap water.

City Water Supplies Are Safe

Of course, the truth about the safety of the nation’s municipal water supplies has finally come forth – drinking water from household taps virtually anywhere in the country is safe, pure and incredibly inexpensive. And, we’re learning that bottled water isn’t as healthy for us as we first thought. 

Get Off The Bottle

First there’s the plastic container, or bottle itself.  That convenient, plastic water bottle we’ve gotten used to carrying around is made from plastic material that contains cancer-producing toxins called phthalates.  These toxins actually leach into the water in the plastic bottle and accumulate in our bloodstreams.  Studies show that the concentrations of phthalates in our systems are increasing with each generation, mainly as a result of drinking water bottled in toxic plastic containers. 

Plastic is Hardly Boidegradable

These plastic bottles aren’t biodegradable.  Plastic throw-aways now represent at least 25% of the contents of our landfills.  And plastics won’t break down for around 10,000 years – some plastics can take even longer to degrade.  So our healthy-water myth has turned into a big health hazard.  What can people do?

A Nice and Effective Alternative

Fortunately, there are many easy and inexpensive alternatives to our drinking water challenges.You can easily install a simple charcoal-type filter system on your kitchen faucet. These inexpensive filters can remove up to 99.9% of heavy metals and other toxins that may (or mostly may not) be present in your city’s drinking water. And you can now buy a portable water filtration system that’s as convenient as your old plastic sports bottle, but the bottle is not made of toxic materials.

Cheap Filter Removes Most Contaminants

The filters that can be attached to your kitchen faucet are cheap (generally under $50) can be found at most hardware stores, reduce chlorine and heavy metals, and generally make your tap water taste better.  For example, the Brita system costs about $20 – 40 for a starter set, and $20 for each replacement filter.  It will filter about 100 gallons of drinking water and lasts for about 4 months.

Portable Filtration is the “Wave” of The Future

For about the same price, you can now get a 16 ounce portable water filtration system from Back to the Tap, which actually filters as you drink.  It uses a number 4 LDPE plastic bottle, which is the kind of plastic that doesn’t normally leach phthalates.  The filters are replaceable, and you can refill anywhere with plain tap water.  It can be refilled about 300 times, and that’s 300 disposable plastic bottles you’re not throwing into already full landfills.

Going green does take some conscious thought and careful planning, but it’s getting easier every day to go green.  In this case, you will be rewarded with better health and less plastic in landfills – and more money in your wallet.  Remember – bottled water costs MUCH more than gasoline, per gallon. So, save your health and the environment and tons of cash – by drinking water from your own household tap!

There’s no reason to poison your family and spend thousands of dollars just to have a clean home. Clean your house with simple and pure natural cleaners – and save enough money for a really nice vacation! Want to find out how to go green, save money and save Planet Earth? Click HERE to find out how being green can save you green!

TheGrahamBaileyShow Episode 3 in Going Green

PostHeaderIcon Giving Our Planet for Earth Day a Huge Birthday Party!

Giving Our Planet for Earth Day a Huge Birthday Party!

If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

Earth Day Birthday
Watch the Social Traffic Inc Movement

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Green Tech

PostHeaderIcon What We Can All Do ?

What We Can All Do ?

Saving the rainforests and environment is not an easy task. It took many years of neglect, mainly on our part, in keeping the environment clean. We polluted our air and our water through chemicals and different types of bacteria and debris. We used paper products that were not recyclable and or were not biodegradable.

Rome wasn’t built in a day as the old cliche states, but we managed to ruin our planet over the years and unfortunately it will take longer than a day to rid the Earth of all the garbage we have dumped on it. It is so easy to throw a piece of paper out of your car window, instead of finding a receptacle to dispose of it, or to throw empty cans in with your regular garbage instead of separating them for the recycle pickup or to bring bottles back to the store. Let’s not forget the broken down refrigerators, t.v.s, mattresses, etc on the side of the road.

I have traveled to third world countries and it breaks my heart to see that. They have no means of garbage disposal and they certainly don’t know how to recycle. Most of the people, although poor, take pride and keep their properties neat and debris free, others do not care. The same goes for people who live here on Earth. Some are proud of what they own and others could care less.

By the inch it’s a cinch, by the yard it’s hard. If we all do our part in what ever little way, we can help improve Mother Earth and make it liveable for generations to come. Let’s start by picking up our litter, don’t let the water run when brushing your teeth, use rags instead of paper towels, carpool if you can, don’t discard items on the side of the road to make it look unsightly, but for the most part…. Be Proud Of Where You Live and What You Have!!!!!!

“Nothing Leaves An Impression Like A Lasting One”….

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PostHeaderIcon How Can Technology Help the Environment?

How Can Technology Help the Environment?

How can technology help improve the environment? Are we promoting a more singular existence, where individualism is the force that is driving us along? We are now living in a world that is in an accelerated mode of change and innovation. Is this rate of change detrimental to our existence? Think about this for a moment. On the one hand we have improvements in all areas of our lives some are greater than others. On the other hand we are looking at the effects of the harmful destruction of our planet earth.

The first computers started to emerge around the 1940’s, now we have computer processors in a lot of the electronic equipment we use every day. We even have computers that can fit in your hand that have more power than the first computers.The first Television and television transmission appeared in 1925 and now we are watching gigantic flat screens, some as big as buildings and others screens as small as wrist watches. In the past 80 years the medical field has also grown in leaps and bounds in the areas of IVF, genetic research, cloning, stem cell research, along with the progress in the prevention, cure and management of various diseases. Other fields such as astronomy, environmental science, weapons/warfare and engineering have also had their fair share of extraordinary development achievements.

Looking at the issues of Global warming and human environment interaction we are currently facing within our natural environment. Should we really be in a race to ruin the land where we live? We cannot keep up with the current technology, just look at all the equipment you have taken to the recycle tip in just the last 12-24 months. Consider how many Televisions, Videos, DVD players, Computers, Laptops, Hi-fi’s and Home entertainment systems you have changed or bought recently, the list is endless. When an improvement is made to a product it can sometimes make the original product obsolete. Satellite Navigation equipment a new and easily available product for everyone. Even if you only use it once a year it is believed to be a must have product. Mobile phones is another product every man and his dog has one these days. How often do you change your mobile phone for the latest model? Can you ever imagine being without a mobile phone? How did we ever cope without them? The raw materials used to make a phone cannot be recycled easily. 

I believe as we get to understand one part(s) of our lives we seem to lose sight of others parts that are equally as important. What can be done to slow down the rate of change or how do we as a nation become more aware of the effects of the rate of change has on our environment.

If we could not have a new television or other new product until the old one had been recycled properly we would help the environment tremendously. Today if we implemented this many products or versions of products would be missed because of the speed at which technology changes. Like the latest flat screen with super clear picture quality. It seem that every other week we get the next new and improved product. Just look at washing power or washing up liquid advertisements.

Just some food for thought more to come soon.

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PostHeaderIcon Grass Root Efforts: Promote Earth Day

Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.


Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit:

AT&T Tech ChannelFor Green Computing

PostHeaderIcon The Technology News of Megawhat Gadget

The Technology News of Megawhat Gadget

Yahoo Vs Google – Who’s Greener?

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:

  1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
  2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
  3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.

PostHeaderIcon Water Efficiency The Resource Matrix Part 4 of 4

Water Efficiency The Resource Matrix Part 4 of 4

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

  • “Global warming is real, and here’s a CFL lightbulb and more info.”
  • “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

  • retailers (and the manufacturers) of compact fluorescent bulbs
  • shade-grown coffee
  • cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

  • using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to:

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Goes to the Animals: Vibration and Noise Control

Noise and vibration control is an issue that is much more common than one might originally think. In fact, it can creep up in the most unlikely of places. A good case in point is animal lab environments. Indeed, ALN Magazine recently ran an article titled “Noise & Vibration Considerations for the Animal Lab Environment.” Therein, the publication pointed out, “In the lab animal facility setting, noise, sound, and vibration affect the life cycle, interaction, and behavior of animals.” However, because “the impact of noise, sound, and vibration is a largely undocumented factor in the research,” it’s an often overlooked issue.

“If the sound pressure levels get too high,” the article continues, “there is a negative impact on animals and structures.” Vibration control, however, is just as important to these animals as noise control in that it “is a driving force behind radiated sound.”

Obviously, exposure to noise and vibration can be detrimental to an animal’s hearing, but the risks don’t stop there. “Sound and vibration can [also] have a physical impact on animals.” Even more startling, “Smaller animals are more susceptible to the affects of sound and vibration over time and will adapt or adjust accordingly. In some cases, mutations may result from exposure to undesirable conditions.”

How can animal laboratories mitigate these problems? The magazine notes, “The designers can control items that are constant disturbances that may greatly impact the animal community. Items within the designer’s control include ventilation system design, machinery vibration isolation, wall construction, lighting selection, and computer terminal placement.”

During the design process, animal labs may want to consult with a producer of custom-molded rubber and rubber-to-metal bonded parts for noise and vibration control. A world leader in the creation of rubber molding and rubber-to-metal bonded parts can help to create an environment that is not only safe for the animals being kept there but is also conducive to a healthy work environment for the people who are employed there.

The Vibro-Insulator line of isolators and mounts, in particular, aid in the control of noise, vibration, and shock. Selecting the right type of mount for an individual animal lab’s specific applications can prove tricky, however. That’s why consultation with an expert with reputable qualifications in rubber molding and rubber-to-metal bonding can be very beneficial.

Of course, once professional advice has been obtained, browsing the Vibro-Insulator catalog allows animal labs easy navigation so they can select the correct mount for their application. Rubber Vibro-Insulators come in a variety of styles and sizes to handle most vibration isolation problems. Most of the mount styles are designed to be used in either the compression or shear direction.
Selection of the proper Vibro-Insulator for a specific application boils down to a multi-step mathematical function that an expert can calculate for the lab or into which the lab’s design team can plug the following information:

1. The maximum load that must be supported.
2. The number of mounts supporting the load.
3. The frequency of the disturbing vibration.
4. Any restrictions on the size or style of the mount based on space limitations or assembly considerations.

Carmen Fontana is a Web Services Manager for Western Reserve Internet Services. Karman Rubber is a world leader in vibration control.